Recent Posts

Meet the All-New Kellogg’s Cornelius the Cockerel – Advertising Week

By Heather Taylor, Editor-in-Chief, PopIcon Remember Cornelius, the Kellogg’s Corn Flakes mascot? Here in the United States, the character was created at Chicago ad agency Leo Burnett and made his debut on cereal boxes in 1957. “Corny,” as the character was nicknamed, was illustrated with a green body, red comb, yellow beak and a whole […]

5 Brand Mascots That Had the Best Christmas 2024 Ads – Advertising Week

By Heather Taylor, Editor-in-Chief, PopIcon What do yetis, sunglasses, cinnamon rolls, and the song “Satisfaction” by Benny Benassi all have in common? Each has a starring role, or an extremely prominent cameo, in PopIcon’s ranking of 2024’s five best Christmas ads. While our initial thought was to make a best/worst Christmas ads list starring brand […]

Pop-Tarts Sends Three New Edible Mascots — Including a Mystery Flavor — To The Pop-Tarts Bowl – Advertising Week

By Heather Taylor, Editor-in-Chief, PopIcon What’s better than one edible mascot? Three edible mascots, according to Pop-Tarts — and we’re in agreement! The Pop-Tarts Bowl is back on December 28, 2024. This time, it’s triple the Crazy Goodness with three new Edible Mascots Game Day-bound. Meet The New Edible Mascots Pop-Tarts fans will recall that […]

Is AI the Future of Gaming?

Artificial intelligence (AI) is changing the gaming industry very fast. It has a huge impact on how games are created, operated, and even experienced. Its impact is very notable in casinos, where AI introduces innovative ways to refine operations and plate engagement. Casinos worldwide, including cutting-edge casinos in AU, have started to use AI as […]

How Culture Brands Work – Advertising Week

By Matt Ferebee, Co-Founder and Chief Creative Officer, FerebeeLane In the 1960s, Al Ries and Jack Trout introduced a concept to describe a poorly articulated dynamic in marketing and advertising: positioning. Now one of the industry’s most adhered-to principles, positioning prompts us to stake a specific claim to a unique place, or position, in the […]

The Last Frontier for Creativity – Advertising Week

By Bruno Rebelo, Executive Creative Director at Grey Health The Healthcare industry touches us all, whether it’s managing chronic conditions, finding treatment for life-threatening illnesses, or just staying on top of our health as individuals. This is a category that impacts people’s lives in ways other industries cannot. Therefore, as creatives, we are responsible for […]

Please Don’t Destroy Can’t Parallel Park with Allstate’s Mayhem Watching in ‘SNL’ 50th Season Crossover – Advertising Week

By Heather Taylor, Editor-in-Chief, PopIcon Could you impressively parallel park in front of Mayhem, the iconic Allstate spokesperson? Even the most confident parallel parking pro would feel some pressure getting it right. In a new brand activation between ‘SNL’ and Allstate celebrating the variety show’s 50th anniversary season, resident comedy trio Please Don’t Destroy (Ben […]

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024 – Advertising Week

By Heather Taylor, Editor-in-Chief, PopIcon What better way to kick off the holiday season than with the 98th Macy’s Thanksgiving Day Parade? This year’s celebration airing on NBC and streaming on Peacock is slated to be the largest celebration yet with 22 giant balloons, 33 floats, seven balloonicles and many more festivities. Among those balloons […]

Aldi UK’s Kevin the Carrot Becomes a Spy In Disguise To Save Christmas – Advertising Week

By Heather Taylor, Editor-in-Chief, PopIcon Aldi UK’s much-anticipated 2024 Christmas campaign officially premiered on November 4th to the delight of Aldi shoppers everywhere. The spot kicks off with everyone’s favorite crunchy vegetable icon, Kevin the Carrot, lying on a plate. It’s Christmas Eve, but no ordinary December 24th as narrator and actor Jim Broadbent reveals […]

Which Brand Mascot Should Be a “Hot Ones” Guest? The Ad Industry Has 5 Suggestions – Advertising Week

By Heather Taylor, Editor-in-Chief, PopIcon Did you catch Progressive’s Dr. Rick on the hit YouTube series “Hot Ones?” The wildly popular talk show series known for its hot questions and even hotter wings recently featured its first-ever brand spokesperson as a guest in an October mini episode.16 Granted, this was a paid partnership between Progressive […]