Advertising Week

There Are 15,000 Martech Tools. So Why Do Half of Buyers Have the Wrong Ones?

Martech buying needs to get back to the fundamentals of what a market is supposed to do: connect serious buyers with qualified vendors.

Media Buying Is Autonomous. But That’s the Easy Part

The next phase of advertising will not be defined simply by who automates the bid best.

Marketing Momentum: Why Consistency Beats Campaigns in 2026

In 2026, the businesses that win aren’t the ones launching the loudest campaigns. They’re the ones showing up consistently.

Audio Is a Key Connection Point to Consumers, but It Remains Disconnected From the Rest of Media Planning

Consumers move seamlessly across environments throughout the day. Media plans should work the same way.

Who is Bobby Banana, the Dole Brand Mascot?

What do you know about the Dole Food Company mascot, Bobby Banana?

It’s Not Too Late: 2026 Fifa World Cup Advertising Opportunities

If there is one lesson I’ve learned running multiple ad campaigns in FIFA World Cups and UEFA European Championships is that it’s important to advertise early.

Three Protocols That Could Turn Programmatic Advertising Into an Agentic Marketplace

Much of the fragmentation that defines digital advertising today exists because humans are stitching together dozens of tools, intermediaries and data layers.

Disability Inclusion Should Be Built Into How Advertising Runs

Awareness months provide an opportunity to reflect on how the industry is evolving and where it can improve.

AW360 Q&A: Orange 142’s Barbara Burnett on Mid-Market Programmatic Today

Programmatic has become more powerful, but also harder to manage. For many teams, the challenge isn’t access to tools. It’s understanding what’s working, where spend is going, and how to act on it quickly.