Advertising Week

Monkeys on Typewriters: Why AI Is Forcing Creativity to Rediscover Its Humanity

The most interesting creative businesses right now aren’t the giant monoliths.

Creativity and Kindness: Still Undefeated

In the age of AI, human skills win.

FIFA World Cup 26 Unveils Three Mascots and a New Playbook for Global Sports Branding

As FIFA prepares to welcome the world to North America next summer, Maple, Zayu, and Clutch offer an early glimpse into how the organization plans to market the largest World Cup in history.

Formula 1’s Greatest Innovation Wasn’t on the Track

At a time when brands are searching for new ways to break through fragmented media environments and shrinking attention spans, Formula 1 offers a compelling reminder that the most valuable marketing asset may not be a platform.

The Future of AI Won’t Be Won by Better Models. It Will Be Won by Better Connections

The future of AI may look like magic to the end user. Behind the scenes, however, it will be powered by something far more practical.

The Architectural Debt of AI: Why Agentic Systems Demand a Foundation First

Technology alone does not create value. Only a solid data foundation can turn AI from a costly experiment into a genuine growth engine.

The Algorithm Killed the Gen Z Monolith

The mandate for marketers is clear: Stop chasing the myth of the Gen Z monolith.

Retail Media Got Easier to Buy. But Harder to Run.

The companies outperforming in retail media aren’t usually the ones with dramatically different tools.

Glasses Provide the Marketing Industry With a Creative Opportunity

With many concerned about job losses due to AI, AR technology has the potential to create new jobs to support the development of AR marketing experiences.