Advertising Week

AI’s Biggest Benefit Might be Eliminating Audience Composition Bias

AI-built models are designed specifically to take advantage of correlations between a brand’s audience and behaviors exhibited within a database, no matter how counterintuitive those correlations may seem on the surface.

Is AI Cannibalising the Web It Was Built On?

There’s an irony buried in the AI revolution that nobody wants to talk about.

Message in a Bottle: The Power of Time and Age

Some luxury marketers do stand out for the way they apply these sort of principles to position aged products, historical places and various heritage and legacy brands.

Incrementality: The Metric That Doesn’t Exist

Marketers are stuck in Plato’s cave. Attribution, experiments, and MMM each cast different shadows. None reveals true incrementality. The truth remains unknowable.

Building the Next Generation of Commerce Media: Why Coordinated, End-to-End AI Determines Who Wins

Commerce media is a growth engine. But it is system intelligence, not isolated optimization, that determines how powerful that engine becomes.

What Recession Pop Reveals About the Psychology of Nostalgia

For marketers and brands, the takeaway is clear: nostalgia doesn’t just tell us what people like — it tells us why they buy.

The Future of Connection Is Human – Taking Brand Experience Into the Next Era

The next era of brand experience won’t be defined by prediction, but by stewardship.

Spruce Weed & Grass Killer’s New Mascot Is a Dog — Here’s Why It Matters

What comes to mind if you’re tasked to come up with a mascot for a weed killer brand? Your brainstorm session might be more likely to include a live-action spokesperson or an animated ornery weed — and less likely to consider a dog.