Advertising Week

Stop Buying Attention. Start Earning It

With all eyes on the TV and let’s be honest, TikTok. Super Bowl commercials have always been the main event.

DSP Turmoil Is Forcing Indie Agencies to Rethink Org Structures

Agencies that emerge stronger will be the ones that treat flexibility (organizationally and technologically) as a core business strategy, not a contingency plan.

Why Incrementality Is Emerging as the Standard for CTV Performance

In a crowded and competitive media environment, incrementality is becoming a practical way to understand performance — and for marketers prove CTV’s value.

Springboards Exposes the Ease and Risks of Large-Scale Generative Models in New ‘Dangers of AI’ Ad

For agencies, this work serves as a wake-up call for 2026. Generative tools are accelerating, but the creative standard is not.

Are New Tools Redefining Creativity?

We asked industry leaders if they are expanding their thinking, or shifting it away from craft and judgement towards systems, speed and scale.

Agentic AI and the Next Evolution of AdTech

The real shift isn’t that machines replace humans. It’s that the way performance decisions are made changes. AdTech taught the industry how to automate buying and selling.

LLMs vs SLMs: Why AI Doesn’t Need to Be Expensive to Be Effective

AI does not need to be expensive to be transformative, allowing for processes that were previously out of reach to become a reality.

Consumers Love Valentine’s Day: What Marketers Need to Know

If Valentine’s Day hasn’t been a high priority in the past, now is the time to explore how you can create meaningful consumer connections in February that will last year-round.