Advertising Week

How Publishers Are Unlocking $10–$30 CPMs From the AI Audience Their Ad Stack Can’t See

AI audiences are at the beginning of that curve. The publishers who build the muscle now — who learn which segments perform, which formats convert, which AI sources deliver the best ROI — will have a structural advantage when this becomes the default.

Peer Voices Over Polished Pitches — Why Trust Lives in the Crowd, Not the Campaign

Ultimately, the job of a brand in 2026 is to make space for stories to unfold: stories sparked by real experiences and carried forward by the people who lived them.

The Most Underrated Advocacy Channel? Your Letterbox

By combining insights into community influence with precise mail targeting, brands can convert human trust into commercial outcomes, proving that traditional channels still have a role to play in a modern, data-driven marketing strategy.

The Untapped Cultural Power of Niche Communities

Communities do not exist for the benefit of brands. They exist because people want to spend time developing the interests they care about with others who share them.

Advertisers Have Questions that OOH Isn’t Answering

Until the industry starts talking seriously about share, what drives it, what limits it, and how to grow it, OOH’s future will be defined more by comfort than conviction.

What the ‘AI Doomsday Scenario’ Could Mean for Advertising

AI may industrialise advertising, but it will not automate taste.

What the “Bot Fingers” Era Means for Advertising

The industry will need new frameworks and better technology to help clarify what “real” engagement actually means, and it needs them today, not tomorrow.

Livestreaming Is Having a Renaissance as Clips Turn Streams Into Scalable Media

In a media landscape defined by fragmentation and algorithms, formats that generate both real-time engagement and sustained distribution are poised to hold the advantage—and livestreaming, amplified by clipping, is quickly becoming one of them.

Why the Best Travel Brands Win Customers Long Before Take Off

From the moment someone decides where they want to go, they expect the journey, both digital and physical, to feel smooth, personal and well considered.