Advertising Week

Dear Advertisers: Simplicity and Performance Are Not Mutually Exclusive

Just because the ecosystem continues to become more complex, advertisers should not abandon hope for a simplified path to performance.

Why AdTech’s AI Agents Are Hallucinating Strategies And How to Fix It

Everyone has an AI agent now. Very few have one that actually knows what it’s looking at. That distinction is the whole game.

Doom Scrolling: Tiktok’s False Start Is a Symptom of Social Commerce Chaos

The value proposition of social commerce is clear. Audiences are fracturing, and it’s getting harder to reach Gen Z with conventional advertising.

The Art of the Moment: Why Brands Are Still Treating $100k Screens Like Paper Billboards

A smart, timely billboard speaks volumes. It can react, adapt, and connect in a way no 15-second skipable video ever will.

The Sameness Problem—Why AI-Powered Ads Can Be Easier to Ignore

In 2026, production isn’t a scarce resource, but perspective can be.

AI’s Biggest Benefit Might be Eliminating Audience Composition Bias

AI-built models are designed specifically to take advantage of correlations between a brand’s audience and behaviors exhibited within a database, no matter how counterintuitive those correlations may seem on the surface.

Is AI Cannibalising the Web It Was Built On?

There’s an irony buried in the AI revolution that nobody wants to talk about.

Message in a Bottle: The Power of Time and Age

Some luxury marketers do stand out for the way they apply these sort of principles to position aged products, historical places and various heritage and legacy brands.

Incrementality: The Metric That Doesn’t Exist

Marketers are stuck in Plato’s cave. Attribution, experiments, and MMM each cast different shadows. None reveals true incrementality. The truth remains unknowable.