Advertising Week

The Last Owned Media Channel Is Already in Consumers’ Homes

By Sandra Wagner, CEO, AuraVeo Marketing has become increasingly dependent on platforms that brands do…

Enough about LLMs. Operating Models Are the Future of AI-Native Marketing

It is not enough to add AI to existing workflows and expect better outcomes.

The New Agency Advantage: Turning Audience Intelligence into Differentiation

The new agency advantage is not simply having access to more data. It is knowing when and how to use data to elevate campaigns and outcomes.

In an Age of Infinite Design, Strategy Becomes the Ultimate Differentiator

Technology may reshape how work gets made, but the future still belongs to those who understand people best.

RCS levels-up the mobile messaging customer experience. Here’s how to use it.

As consumer expectations continue to rise, RCS elevates the entire mobile messaging experience, making it more visual, trusted, interactive, branded and frictionless.

The Great Flattening: How Algorithmic Marketing Is Erasing Brand Identity

The irony of modern marketing is that the more efficient campaign execution becomes, the more valuable distinctiveness becomes.

World Cup Ads: Global Stars, Community Focus, and a Massive Opportunity for Brands

Keep an eye on continued viewership for the World Cup games, even with the US out of the tourney. Brands may be on the precipice of a new wave of American enthusiasm, and getting in on the ground floor to develop consumer relationships is only going to get harder from here on.

What the Trust Recession Means for Advertisers

Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.

AI Optimization Can Scale the Wrong Strategy Faster Than Ever

The marketer’s job is to understand which signals still represent human intent, which signals reflect machine activity and which signals reveal how the brand is being interpreted in the market.