Audio already has the audience and the cultural relevance. Now it’s time for it to earn its performance credentials.
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24-26 March 2026
October 5–8, 2026
2026
The brands that win will be those that show up early, align with passions, and use trusted environments, combined with smart first-party data targeting, to influence decisions before a booking is made.
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Commerce media spent its first decade inside walled gardens. The next decade will be defined by what happens now that it’s free.
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Netflix isn’t betting on any single show to secure its future. It’s betting that habit, built from moments that bring people in and libraries that keep them there, is the most defensible advantage in modern media.
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Luxury will always be defined by craftsmanship and creativity. But in the modern era, digital experience is becoming just as important as physical expression.
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Advertising has yet to determine how brand mascots can successfully retire, if they should retire at all.
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The agentic era is here. The question is, will we shape it with intention, or will we let it shape us?
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Pam Kaufman’s hire marks the end of pretending this was optional, at least for brands that want to stay culturally present.
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February campaigns should be a ramp up that starts off slow before building to Valentine’s Day.
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