Advertising Week

AI Isn’t Replacing Marketers. It’s Reshaping How Authority Is Earned

The brands that adapt will invest in credible partnerships, understand how AI systems surface information, and design strategies that connect influence to outcomes – not just impressions.

YouTube’s BARB Exit Wasn’t a Shock – It Was a Reminder of the Importance of Independent Measurement

YouTube leaving BARB isn’t a failure of the system, but confirmation that independent measurement still matters. Walled gardens will always struggle with shared accountability because it dilutes control.

The Power of Fandom: From Cultural Moments to Commercial Impact

James Cornish, senior VP of international sales and partnerships at Vevo, began this session with a presentation on how brands can leverage global moments across music, sport, and tech.

Commerce Media Maturity: What Separates Leading Networks from the Rest?

Commerce media may still be growing at speed, but its next phase will be defined by something else entirely. Not who can build the most—but who can make it work.

Use Ai Search for Long Enough and You Notice Who It Trusts

Although we are not leaving optimisation behind, brands must make a more conscious effort to identify the messages that travel across content.

Beyond the Buzz: Why the Future of Brand Loyalty Is a Place Called Home

Experiential success will no longer be measured by weekend footfall alone. It will be measured by the connections and culture that flourish within a space.