Advertising Week

Fair Game or Fixed Odds? Why Dynamic Pricing Could Break Brand Trust

Dynamic pricing feels problematic when it loses its logic in the eyes of the customer.

Measurement Crisis: Why More Data Still Isn’t Delivering More Confidence

Measurement is ultimately about decision-making. The organizations making the greatest progress aren’t the ones with the most data. They’re the ones with the clearest understanding of how marketing contributes to business performance.

Why Cookie-Free Is Still Advertisers’ Best Option

For advertisers, there’s never been a better time to decrease their reliance on cookies.

Back to the Future: Direct Mail Data Is the Outcomes Era’s Missing Link

By bringing in the data that drives performance in offline direct mail, digital marketers can start building models around real people and real purchase behavior.

AI Personalization Has a Price Tag. Are You Charging the Right One?

Consumers understand AI considerably better than they did a year ago and are acting on that understanding with their spending.

Total Marketing Meets AI for Welfare Design. Everyone Wins.

The original promise of marketing was to create value by better understanding people. In the age of AI, this promise can become more precise, more personalized, more effective, and capable of generating shared and tangible value.

After Cannes: Three Bets the Ad Industry Needs to Make Before Advertising Week

Cannes isn’t the moment you act. It’s the moment you decide what you’re going to act on.

The Goodyear Blimp: 5 Fun Facts You Never Knew About the Icon in the Skies

For more than 100 years, the Goodyear Blimp has been one of the most exciting icons to spot high up in the skies. The blimp, operated by the Goodyear Tire and Rubber Company, has symbolized progress and adventure since its first airship took flight.