February campaigns should be a ramp up that starts off slow before building to Valentine’s Day.
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24-26 March 2026
October 5–8, 2026
2026
The future belongs to those who control and take ownership over their data. For agencies who embrace this in 2026, the future is bright.
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The future of brand influence is not about the loudest single moment. It is about the longest presence.
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The forces reshaping agencies are not simply cost-cutting measures, they are a response to how brands market and how consumers behave.
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The AI search reckoning isn’t a temporary disruption. It’s a permanent restructuring of how audiences discover and consume content.
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Ultimately, the reason everyone has their own “flavor” of SPO is because SPO is not one-size-fits-all.
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Antonia Faulkner, Head of Corporate Communications and Ads Marketing, Analytics and Insights EMEA, Samsung Ads explores how the home screen is evolving from a passive starting point into one of the most compelling marketing environments.
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Marketing has always been about creativity, connection, and impact. Today, thanks to AI, it is also about precision.
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The future of performance marketing isn’t about choosing the right channel. It’s about understanding contribution and rewarding it accordingly.
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AW360
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